SCENARIO C05 · NOTICE, PURPOSE & CONSENT
A product wants to send personalised promotions after a customer provided data for a requested service. What should it avoid?
IN PLAIN ENGLISH
Why you are seeing this step
This field note uses one realistic decision to separate the official source, an editorial interpretation, a practical option, evidence to keep, and any uncertainty that still depends on your facts.
Educational only, not legal advice. Source status is dated 13 May 2027; inspect the official links below before relying on it.
BEST NEXT STEP
Treating the requested service use as blanket permission for personalised marketing.
Do not expand voluntarily supplied data beyond the requested purpose without analysing the additional use.
WHY THE OTHER INSTINCTS MISS
Treating the requested service use as blanket permission for personalised marketing.
Correct. The service purpose and an additional promotional purpose need their own analysis and, where consent is used, a specific choice.
Offering a separate optional marketing choice.
A genuine, specific optional choice can be part of a sound design; it is not the thing to avoid.
Recording which purpose the customer selected.
Purpose evidence helps the team enforce the choice and respond to withdrawal.
BUILD THIS EVIDENCE
Separate purpose decision, marketing choice and suppression control.
This artefact supports review. It does not certify compliance or replace advice on your facts.
- Guidance type
- legal requirement
- Pinpoint
- Act ss. 6(1) and 7(a); G.S.R. 843(E)
- Reviewed
- 2026-08-30
- Change note
- Status and pinpoint reviewed against the official Act, final Rules, commencement notification and corrigendum for this educational website.
OFFICIAL SOURCE TRAIL
Digital Personal Data Protection Act, 2023 (Act No. 22 of 2023) ↗
Definitions and specified machinery provisions are operative; most substantive duties and rights are notified for later commencement. Check each scenario's status record.
Act s. 1(2); provision-specific section pinpointsDPDP Act commencement notification G.S.R. 843(E) ↗
Appoints immediate, one-year and eighteen-month commencement cohorts for the Act.
G.S.R. 843(E), clauses (a)–(c)